Ana Babic Rosario is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. Her research centers on technology-enabled consumption and communication, such as electronic word of mouth and social media, and it has been published in the Journal of Marketing Research and Journal of the Academy of Marketing Science and presented at leading marketing conferences, including Association for Consumer Research (ACR), European ACR, INFORMS Marketing Science, European Marketing Academy Conference (EMAC), JAMS Thought Leaders’ Conference, Consumer Culture Theory (CCT) Conference, and the Competitive Advantage in the Digital Economy (CADE) Forum. Her secondary stream of research examines consumer nostalgia and the sociology of food consumption. Ana serves on the Editorial Review Board for the International Journal of Research in Marketing and as ad-hoc reviewer for other marketing journals, including the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Interactive Marketing, and the Journal of Business Research. Among other courses, she has taught Marketing Research & Analytics, Social Media Marketing, and Introduction to Marketing.
Ana completed her PhD in 2016 at HEC Paris, France. In Fall 2014, she was a visiting scholar at the Schulich School of Business at York University in Toronto, Canada. She also holds a BA and MBA in Marketing from the Zagreb School of Economics and Management, Croatia.