Ana Babic Rosario is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. Her primary stream of research centers on electronic word of mouth and online social interaction, and it has been published in the Journal of Marketing Research and presented at leading marketing conferences, including Association for Consumer Research (ACR), European ACR, INFORMS Marketing Science, European Marketing Academy Conference (EMAC), Thought Leadership Conference, and the Competitive Advantage in the Digital Economy (CADE) Forum. Her secondary stream of research examines nostalgic consumption practices, trust and credibility, and the sociology of food consumption. To date, Ana has served as ad-hoc reviewer for leading marketing journals, including the Journal of Marketing, Journal of Consumer Research (reviewer trainee), Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. She has taught courses in Marketing Research & Analytics, Social Media Marketing, Introduction to Marketing, Marketing Management, and Consumer Behavior.
Ana completed her PhD in 2016 at HEC Paris, France. In Fall 2014, she visited the Schulich School of Business at York University in Toronto, Canada. She also holds a BA and MBA in Marketing from the Zagreb School of Economics and Management, Croatia.