Ana Babic Rosario is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. Her research centers on technology-mediated consumption practices, such as electronic word of mouth and online social interaction, and it has been published in the Journal of Marketing Research and presented at leading marketing conferences, including Association for Consumer Research (ACR), European ACR, INFORMS Marketing Science, European Marketing Academy Conference (EMAC), Thought Leadership Conferences, and the Competitive Advantage in the Digital Economy (CADE) Forum. Her secondary stream of research examines nostalgic consumption practices, trust and credibility, and the sociology of food consumption. Ana serves on the Editorial Review Board for the International Journal of Research in Marketing and has been an ad-hoc reviewer for other leading marketing journals, including the Journal of Marketing, Journal of Consumer Research, and the Journal of the Academy of Marketing Science. She has taught courses in Marketing Research & Analytics, Social Media Marketing, Introduction to Marketing, Marketing Management, and Consumer Behavior.
Ana completed her PhD in 2016 at HEC Paris, France. In Fall 2014, she visited the Schulich School of Business at York University in Toronto, Canada. She also holds a BA and MBA in Marketing from the Zagreb School of Economics and Management, Croatia.