One of Ana's career goals is to be a respected teacher who educates and entices future scholars and marketing professionals. She aims towards igniting subject matter interest in students, providing them with interesting ideas, and enabling them to use their knowledge, creativity, and contemporary tools in solving relevant problems. Ana's courses typically include a combination of course lectures to transmit relevant concepts and findings from her own research projects, as well as assignments, case studies, and debates for transforming and extending knowledge through classroom discussion. Since her earliest teaching experiences, Ana has been embracing information and communications technologies. She is familiar and very comfortable with several online learning platforms (Canvas, Blackboard, Moodle, WebCT, K-Hub), and she believes these are very useful in today’s education. For her most recent course on social media marketing, Ana used a number of tools (e.g., Kahoot, Socrative, and Poll Everywhere) for real-time feedback during lectures and interesting ideas for activities and student projects.
Ana's teaching philosophy emphasizes fairness, interactivity, and collaborative learning. She prioritizes balance between theory and practice and hopes to engage students in a lasting discussion. When supervising students, she invests time in brainstorming ideas in initial phases and providing feedback on write-ups. Her bachelor and master’s students (nine in total since 2013) have said that she is an engaged and thorough supervisor and have expressed thanks for her guidance.
Ana's teaching interests include methods classes such as Research Methods, Meta-Analysis for Management Research, and Qualitative Research Methods, as well as marketing classes such as Marketing Research, Social Media Marketing, Digital Marketing, Introduction to Marketing, Marketing Strategy, and Consumer Behavior.
Ana has consistently performed very well in the classroom since 2007. See some of her students' comments below.
An important part of Ana's teaching philosophy is the development of relevant, integrative, and engaging teaching materials. To date, she has co-authored two high-school marketing textbooks and a dozen marketing case studies.
TEXTBOOKS (approved by the Croatian Ministry of Science, Education, and Sports)
Martinovic, Maja, Olivera Jurkovic Majic, Ana Babic, Ana Kustrak, and Martina Caic, “Marketing 4”, MATE, Zagreb, 2013
Haramija, Predrag, Katarina Milicevic, Ana Babic, Ana Kustrak, and Martina Caic, “Marketing usluga” (“Services Marketing”), MATE, Zagreb, 2013
CASE STUDIES (in “Marketing u Hrvatskoj - 55 poslovnih slucajeva” - “Marketing in Croatia - 55 case studies”, ed. Maja Martinovic, MATE, Zagreb, 2012)
Babic, Ana, “Izravni marketing Velike knjizare” (“Direct Marketing of the Big Bookstore”), 325-29.
Babic, Ana, “Koristenje Twittera u izgradnji marke” (“Using Twitter for Brand Building”), 404-11.
Babic, Ana and Mario Fraculj, “Koristenje Facebooka za promociju konditorskih proizvoda – slucaj Zivotinjskog carstva” (“Using Facebook to Promote Confectionery: The Case of Animal Kingdom”), 393-403.
Babic, Ana and Maja Martinovic, “Marketing odnosa i suradnje u Hrvatskoj” ("Customer Relationship Management in Croatia”), 417-23.
Babic, Ana and Maja Martinovic, “Segmentacija trzista na primjeru PBZ Carda” (“Market Segmentation of PBZ Card”), 75-80.
Babic, Ana and Maja Martinovic, “Upravljanje odnosima s klijentima na primjeru PBZ Carda” (“Customer Relationship Management in PBZ Card”), 424-32.
Babic, Ana, Maja Martinovic, Dina Vasic, and Marija Peric, “Internetske aktivnosti kao dio promocijskog spleta ZSEM-a” (“Internet Activities as a Part of ZSEM's Promotional Mix”), 380-84.
Babic, Ana and Dunja Ivana Togonal, “Upotreba newslettera u promotivne svrhe - slucaj Best Marketinga” (“Using Newsletters in Promotion – The Case of Best Marketing”), 315-20.
Babic, Ana, Barbara Tursan, Sanja Bracun, and Kristina Horbec, “Mystery shopping u T-Comu” (“Mystery Shopping in T-Com”), 52-63.
Martinovic, Maja and Ana Babic, “Segmentacija prema trazenju koristi na primjeru ponude mobilnih uredjaja” (“Benefit Segmentation in the Mobile Phone Industry”), 101-5.
Martinovic, Maja and Ana Babic, and Dora Preloznjak, “Nesretni slucaj ili propust zbog GMO-a u Mini Poliju Perutnine Ptuj?” (“Accident or Oversight? The GMO Affair in Perutnina Ptuj”), 19-28.
Martinovic, Maja, Kristijan Krkac, and Ana Babic, “Virusni marketing u politickoj kampanji” (“Viral Marketing in Political Campaigns”), 293-303.